What is the difference between maximize conversions and maximize conversion value?

Maximize Conversions requires less detailed setup than Maximize Conversion Value, which needs accurate assignment and regular adjustment of conversion values based on performance data. Expertise: Assess your team’s expertise and familiarity with advanced Google Ads features.

What is an example of a conversion?

For example, let’s say you have a conversion set up for newsletter sign-ups or contact form completions. These might be conversions that you’ve imported from Google Analytics or non-eCommerce conversions that you set up for a specific campaign e.g. a campaign to generate phone calls.

What is the meaning of 'Value per conversion'?

Value per conversion(“Value / conv.”) tells you approximately how much, on average, each of your conversions is worth. It’s calculated by dividing your total conversion value by the number in your ‘Conversions’ column. This metric is useful if each of your conversions has a different value.